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THE LONDON MUSIC INDUSTRY CLUSTER: CAN THE CLUSTER SURVIVE THE EPOCHAL SHIFT IN PROPRIETARY RIGHTS?
Back in May 2011, my international business students team received feedback on our writing about the London Music Industry Cluster. 
We were crossing fingers and it worked ! We got PUBLISHED ! 
You can buy the report from the ecch website for €6.90 (electronic download) or €7.50 (printed hard copy). CLICK HERE
Abstract:
London is a capital in many aspects but music has always had a special place in the life of the city. Now music is not only concerts and events, but a really large industry that has been clustering in the past years, as a direct impact of the concentration of recording labels, artists and music related sub-industries, with access to one of the most dynamic markets of the planet, within the same city. This case wants to illustrate the spontaneous emergence of the cluster and its huge potential, within a framework of limited synergies of thought and action, mainly at the macro policy level. With examples from the industry analysis and the contextual conditions surrounding the cluster today, the case wants to raise the question of whether this cluster can survive if not supported by proper macroeconomic intervention, in an era where proprietary rights for music is a no-man’s land.

I.            Overall Economic Performance                                                                            
 Macroeconomic Conditions in the UK                                                     

 Macroeconomic Performance                                             
 Macroeconomic Performance of the Music Industry in the UK                                              
 UK Music Industry                                                                                  
 Microeconomic Performance                                              
 Microeconomic Performance of the Music Industry in the UK
 II.            Assessment of Overall Business Environment and Policy                       
 Legacy                                                                                                      
Regional Position and Interaction                                                 
Policy Choices      
Macro Level Governmental Support: DCMS, Legislation, Start-up support
Micro Level Governmental Support: Education, Tourism, Media, International missions
General Diamond of the UK               
                                                      
 III.            Analysis of the London Music Industry Cluster
Policies in Place                                                    
The Cluster Today                                                                                    
Cluster Diamond   


Factor Conditions
Demand Conditions
Content for Firm Structure & Rivalry
Related and Supporting Industries                        
       
 IV.            Identification of Strategic Issues   
Parts of the Diamond


 Factor Conditions
Demand Conditions
 Content for Firm Structure & Rivalry
Related and Supporting Industries            
               
 V.            Recommendations
From UK Music                                                                            
From this study                                                                             
              
VI.            Appendices                                                                                                                       

VII.            References                                                                                                 

THE LONDON MUSIC INDUSTRY CLUSTER: CAN THE CLUSTER SURVIVE THE EPOCHAL SHIFT IN PROPRIETARY RIGHTS?

Back in May 2011, my international business students team received feedback on our writing about the London Music Industry Cluster. 

We were crossing fingers and it worked ! We got PUBLISHED ! 

You can buy the report from the ecch website for €6.90 (electronic download) or €7.50 (printed hard copy). CLICK HERE

Abstract:

London is a capital in many aspects but music has always had a special place in the life of the city. Now music is not only concerts and events, but a really large industry that has been clustering in the past years, as a direct impact of the concentration of recording labels, artists and music related sub-industries, with access to one of the most dynamic markets of the planet, within the same city. This case wants to illustrate the spontaneous emergence of the cluster and its huge potential, within a framework of limited synergies of thought and action, mainly at the macro policy level. With examples from the industry analysis and the contextual conditions surrounding the cluster today, the case wants to raise the question of whether this cluster can survive if not supported by proper macroeconomic intervention, in an era where proprietary rights for music is a no-man’s land.


I.            Overall Economic Performance                                                                            

 Macroeconomic Conditions in the UK                                                     

  •  Macroeconomic Performance                                             
  •  Macroeconomic Performance of the Music Industry in the UK                                              

 UK Music Industry                                                                                  

  •  Microeconomic Performance                                              
  •  Microeconomic Performance of the Music Industry in the UK

 II.            Assessment of Overall Business Environment and Policy                      

 Legacy                                                                                                      

Regional Position and Interaction                                                 

Policy Choices      

  • Macro Level Governmental Support: DCMS, Legislation, Start-up support
  • Micro Level Governmental Support: Education, Tourism, Media, International missions

General Diamond of the UK              

                                                      

 III.            Analysis of the London Music Industry Cluster

Policies in Place                                                    

The Cluster Today                                                                                    

Cluster Diamond   

  • Factor Conditions
  • Demand Conditions
  • Content for Firm Structure & Rivalry
  • Related and Supporting Industries                        

       

 IV.            Identification of Strategic Issues   

Parts of the Diamond

  •  Factor Conditions
  • Demand Conditions
  •  Content for Firm Structure & Rivalry
  • Related and Supporting Industries            

               

 V.            Recommendations

From UK Music                                                                            

From this study                                                                             

             

VI.            Appendices                                                                                                                       

VII.            References                                                                                                 

Ever since Abba: the Swedish influence on pop music is as strong as ever

Abba - Dancing Queen (1976)

« There is an old Swedish proverb that says: “Those who wish to sing always find a song.” But the current version in global music circles seems to be: “Those who wish for a hit song always find a Swede.”

Europe - The final countdown (1986)

Not since the days of Abba have Swedish songwriters dominated world music with such ruthless efficiency. The UAE will get a taste of another Swedish sensation tomorrow night when Roxette play at Dubai World Trade Centre.

Roxette - Listen to your heart (1989)

However, unlike those two groups, one in retirement, the other recently reactivated for a world tour, most of the modern Swedish hitmakers are comfortably plying their trade in the studio.

Ace of Base - Life is a flower (1998)

As songwriters and producers for other artists, Swedes have been responsible for worldwide hits across Europe, America, Australia and ­Azerbaijan – yes, that’s right: Azerbaijan. On Saturday, the not-quite-in-Europe country won the Eurovision song contest in only its fourth year in the competition.

The Cardigans - My favourite game (1998)

The winning entry, the romantic synth-pop of Running Scared, might have been performed well by the native duo Ell and Nikki, but the song was written by the Swedish trio Stefan Örn, Sandra Bjurman and Iain Farguhanson and defeated heavyweight countries and acts such as Germany, France and the UK boy band Blue.

Meja - All ‘bout the money (1998)

While news of the victory had some Europeans consulting atlases, the Azerbaijanis were not so surprised. Unhappy with their 2008 Eurovision entry finishing a respectable eighth, Azerbaijan called upon the Swedes the following year and has never looked back. In 2009 it finished third, last year fifth and this year the trophy has crossed the Caucasus Mountains to Baku.

Eagle-eye Cherry ft. Neneh Cherry - Long way around (2000)

In the American charts, meanwhile, it’s a case of Swedish songwriters competing against each other. Just this week, three of the top 10 singles had been written by songwriters with strong links to Sweden. Kate Perry’s ET’s, written by the Stockholm super-producer Max Martin, fell a place from its chart topping position to number two. Behind it was Jennifer Lopez’s On the Floor, co-written and produced by the Grammy-winning beat-maker RedOne, Moroccan-born but musically Swedish, having begun his career and established his reputation there, before moving to New York. Not to be outdone by the up-and-comer, the veteran Martin also has another co-writing credit on the charts in the shape of Britney Spears’s Till the World Ends at number six.

Eric Prydz - Call on me (2004)

In fact, when it comes to success in the American charts, Martin is chalking up an almost legendary status as a hit-maker. Pretty much the only unsuccessful music venture he has been involved with was as the singer in his 1980s cheesy metal band It’s Alive which disbanded with a whimper in the mid-1990s.

Eskobar ft Emma Daumas - You got me (2004)

Ditching the stage, Martin entered the studio and steadily made a name for himself as one the most prolific and successful songwriters and producers of modern pop. In January he scored his 10th top spot in the American charts with Spears’s Hold It Against Me. Martin’s Ikea-like variety of songwriting styles, which blends Eurodance, American bubble-gum pop, funk and rock, has made him the songwriter of choice for artists to herald their arrival, change an image or resuscitate a career. With his saucy Hit Me, Baby, One More Time, Spears well and truly ditched her Mickey Mouse Club image and set off down the road to pop diva-dom.

I’m From Barcelona - We’re from Barcelona (2006)

The Backstreet Boys, too, have proved themselves capable of more than just pretty chest-clutching ballads with the Martin co-written stomper Everybody (Backstreet’s Back) single dominating the airwaves in 1997.

Robyn with Kleerup - With every heartbeat (2007)

Meanwhile, after being reduced to releasing an album of re-recordings of her old material (these days called “reinterpretations”), the 1980s star Cyndi Lauper employed Martin and two other Swedes to pen the dancefloor-burning Into the Nightlife, which topped the American dance chart in 2008.

Agnes - Release me (2008)

The same pattern can be seen in the American R&B scene. RedOne has been enlisted by the likes of Enrique Iglesias, Jennifer Lopez and New Kids on the Block to give them a gritty sonic makeover.

Swedish House Mafia ft Tinie Tempah (2010)

Two decades ago, though, it was different story, with Swedish groups themselves at the top of both the European and American charts. While America was in a collective gloom after the death of 1980s disco, bands such as Roxette, Europe and Ace of Base took the opportunity to dominate the charts with a winning sound incorporating pop, rock and dance.

Lykke Li - I follow rivers (2011)

Ulf Ekberg, one of the chief songwriters and the keyboard-player for Ace of Base, whose debut album Happy Nation sold 10 million copies, said it had taken the Swedes to remind Americans that pop music should be simple and catchy enough to be enjoyed.

“For Sweden [melody is] number one and has always been,” he says. “While the Americans, it’s the lyrics first, production second and melody last. I am not saying the lyrics are not important, but for us Swedes, for whom English is our second language, we just try to make it understood by a world audience. Because of this focus on lyrics, some of the American songs are complicated and can sometimes be not much fun. While for us, we always try to reach to as many people as we can, so we have feelgood melodies and simple lyrics so everyone can have fun.”

Ekberg says that while it was Abba’s bubblegum pop that first showcased Swedish artists’ love for an ear-warm melody, the country’s hooky songwriting culture comes from its native Schlager music scene. More of a style than a genre, Schlager music emphasises the supremacy of melody over lyrics and sound production. Since the 1930s, Schlager music has grown from its cabaret and operetta roots to accommodate folk and rock and has now become a Swedish code word for pop music. Indeed, the Swedish Melodifestival, whose winner goes on to represent Sweden in Eurovision, is commonly known as Schlagerfestivalen.

Ekberg argues that it was the free-spirited and “happy and simple” nature of Schlager music that propelled bands such as Ace of Base and Roxette and the songwriter Martin to stardom.

“Shlager is very hooky and has strong melodies,” he says.“Also Swedish is a very melodic language and it fits well with the tune and instrumentation of Shlager music.”

For Joey Tempest, frontman and main songwriter of arguably Sweden’s most successful rock band, Europe, the band’s knack for stadium-sized hooks comes from a simple desire to please audiences and themselves.

“You know, it’s not just the audience who gets a rush from listening to a big hook but it’s the band themselves who play it,” says The Final Countdown singer. “Also, Swedish songwriters always had the goal to reach out to a bigger audience because that, I believe, is part of our culture. We are very confident and we are not scared of travelling and meeting new cultures. So as a band we always wanted to be full of great melodies because we knew that would travel to and expose us to a bigger audience.”

While the likes of Lykke Li and Robyn are still flying the Swedish flag as performers, Ekberg thinks it highly unlikely that another Swedish group will make a real dent in the American charts.

“It is very hard for European and even English bands to make it big in the States,” he says. “A lot of it has to do with timing and good luck. But now with the rise of American Idol and these five-minute pop stars, the music scene there is too crowded for European bands to enter.”

But with the year’s most eagerly awaited pop album, Lady Gaga’s Born This Way (partly produced by RedOne), to be released next week and Martin working on new material with Avril Lavigne and the cast of the television musical comedy Glee, the Swedish love of melody will continue to linger in our ears for some time to come »

WARNING: THIS POST IS NOT FAT-FREE. IT IS VERY CHEESY. 

I just stumbled upon what most likely is the first album I ever bought.

I am only 22 but it is such a powerful feeling. Makes you reflect on your life and the choices you have made.

The oldest memory I have is hearing Sensualité by Axelle Red. I was 5. 

At 8, I was exposed to Louise Attaque’s debut album on an almost daily basis. The daughter of my nanny was a fan of theirs and used to put it on repeat in the car player when driving us to school

At 9, I bought my first album. S.O.A.P.’s debut album. I never really forgot about it but I sold it long ago after ripping off a few songs that I included in a home-made compilation album.

Now the brilliance that is Youtube just brought the entire album back to my ears and mind.  

Parents, teachers, music industry professionals: you don’t know how important the music you are exposed to as a child can be. Make sure it is good music. 

I started a ScoopIt website a few weeks back.
You should click HERE if you want to access a large database of top-notch articles related to:

the EUROPEAN UNION & the MUSIC INDUSTRY

From 1997 to 2011. In English, French and German.
Feel free to share interesting links in the comment section ;)  

I started a ScoopIt website a few weeks back.

You should click HERE if you want to access a large database of top-notch articles related to:

the EUROPEAN UNION & the MUSIC INDUSTRY

From 1997 to 2011. In English, French and German.

Feel free to share interesting links in the comment section ;)  

Dizzee Rascal - Fix Up, Look Sharp

The UK Urban Scene has been Crazeeyy lately. The Guardian agrees .

Here’s a quick selection. 20. My all-time favorite at the end.

Feel free to add your favorites in the comment section !

> Katy B - Katy On A Mission (2010)

> Chase & Status - Blind Faith (2011)

> Wretch 32 ft. Emili Sandé - Underdog Law (2011)

> Ms Dynamite ft. Amplify Dot, Lady Leshurr & Lioness - Nevasoft (Remix) (2011)

> Tinie Tempah - Pass Out (2009)

> Estelle - Thank You (2011)

> Wiley - Letter 2 Dizzee (2007)

> Magnetic Man - I Need Air (2010)

> Jessie J - Do It Like A Dude (2010)

> Devlin ft. Yasmin - Runaway (2010)

> Plan B - She Said (2010)

> Leona Lewis - Better In Time (2008)

> Labrinth ft. Tinie Tempah - Earthquake (2011)

> Emili Sandé - Heaven (2011)

> Wretch 32 ft. L - Traktor (2010)

> Amy Winehouse - Tears Dry On Their Own (2006)

> Tynchy Stryder ft. Giggs, Professor Green, Tinie Tempah, Devlin, Example - Game Over (2010)

> Adele - Rolling in the Deep (2011)

And my all-time favorite: The Streets - It’s Too Late (2002)

KANYE WEST. The man is a genius. I selected my 2 favorite tracks off each one of his solo albums. Enjoy ! 

The College Dropout (2004)

- All Falls Down (above)

- We Don’t Care 

Late Registration (2005)

- Bring Me Down

- Hey Mama

Graduation (2007)

- Can’t tell me nothing

- Barry Bonds

808s & Heartbreak (2008)

- Welcome to Heartbreak

- Amazing

My Beautiful Dark Twisted Fantasy (2010)

- All of The Lights

- Blame Game

MY JULY TWEETS

#nowplaying TLC - Diggin’ On You

Twitter + Music = Twusic (par @camj59fr.locita.com/reseaux-sociau… via @locita

Popularity: trad.radios>CDs>online retailers>streaming>clouds. Media coverage: opposite ranking ! bit.ly/pzKGEE & bit.ly/pLKc9n

was about to tweet sth on music consumption & media coverage but it’ll wait tomorrow. Tonight belongs to Amy. Sing w/ mebit.ly/ndQhVt

RT michaelstjames The New #beastieboys video is poignant, emotionally challenging and definitely Oscar-worthy material. Get a tissue,clickbeastieboys.com 

FNAC plans 80 new stores while HMV announced 60 closures !bit.ly/orrEBL It’s all about management, isn’t it?

I love how 2011 is the year of ROCK comebacks: RHCP, Bizkit, Evanescence, Blink182, NoDoubt. <3 pop & hiphop but it’s about time! #missSOAD

R&B/Dubstep fans, you must listen to/download this Soundcloud filehttp://t.co/Z5kBy08. #eargasm ;D !

My June Tweets

It’s “Gr8 2B L8” - #musicmarketing evolution| advertising/pull/mp3s/Gaga/storytelling/platforms - check out my blog post http://t.co/ms98ejY

Been quiet lately bt working on 20 or so blog posts. So much going on in the music industry! Need time to digest & come up with gr8 analyses

Back from a Beyoncé concert. Speechless. Blind. Deaf. Dead. She’s going to be known as the 21st century Michael Jackson one day.

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It’s “Gr8 2B L8” - Music Marketing

I am starting a series of posts that use resources that surfaced on the Net during the past two months. This is the amount of time it took me to gather enough info and organize my thoughts. Enjoy and let me know ;)

Every conference these days seems to address the challenges digital marketing poses for labels and artists”. What importance should social networks, metrics, press and online media coverage and Facebook Ads be given?   

In my MIDEM article on Online Marketing & Social Media I stressed how central a topic music marketing is becoming.

In the second half of the 20th century, big artists were successful in great part purely because of their visibility.

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My Mai Tweets

What abt Youtube covers then? RT @Musiccoaching Do you need to license a cover song if you give it away? http://tinyurl.com/42ndcdj@kindb

Writing a post on The Hargreaves Report + need to keep up with the Twitter pace. Damn exam period ! (Skrillex ♪http://tinyurl.com/2uwj6ww )

Published soon? Fingers crossed ! Study on the London Music Industry Clusterhttp://musicknowsnofrontiers.tumblr.com/post/5778709875/gotmilc

Rihanna & Drake welcome triplets: http://bit.ly/mvwVdHhttp://bit.ly/kscBLJ and http://bit.ly/lVbIoQ. We’ll hear them whine all summer long!

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